ADT
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the brief
A smarter way to experience mobility.
Client
ADT - Abu Dhabi Transport CompanyDeliverables
website UI/UX & Development
Year
2025
Abu Dhabi Transport Company is shaping the future of mobility across the Emirate, with an ambition to create a more connected, sustainable and accessible transport ecosystem. The challenge was to translate this forward-looking vision into a digital presence that could introduce a newly established transport entity, clearly communicate its role, and make complex future mobility solutions easy for a broad audience to understand.
Tentwenty was tasked with creating a completely new digital experience that would establish ADT’s online identity while presenting major transport initiatives such as Light Rail Transit and Urbanloop in a clear, engaging and future-focused way.
highlights
Visualising Abu Dhabi’s transport future.
We transformed ADT’s mobility vision into a highly visual digital experience built around simplicity, movement and storytelling. A distinctive clay-white 3D visual language was created and combined with detailed project visualisations to turn infrastructure and transportation concepts into an experience that feels tangible, approachable and distinctly futuristic.
Features
Future mobility, made tangible.
The experience was designed to make complex transport initiatives feel simple and immediately understandable. Visual storytelling, interactive content and carefully structured information work together to communicate both ADT’s overarching vision and the individual mobility solutions being introduced across Abu Dhabi.
Immersive 3D Storytelling
A bespoke clay-white 3D design language brings mobility concepts, infrastructure and environments to life while maintaining a clean and sophisticated visual identity.
Future Transport Experiences
Dedicated journeys for Light Rail Transit and Urbanloop combine project information, benefits, technical facts, route developments and supporting visual content in an accessible format.
Bilingual, Content-Led Platform
A structured English and Arabic digital platform gives ADT the flexibility to communicate its organisation, projects, latest developments and future transport initiatives to multiple audiences.
3D
3D storytelling designed for the future of transport.
Transport infrastructure is inherently complex, particularly when the projects being communicated are still shaping the future of a city. We created a visual system that simplifies these concepts through immersive 3D storytelling, strong typography and carefully considered content hierarchy — allowing visitors to quickly understand not only what ADT is building, but why it matters.
Solution
Turning infrastructure into an immersive web experience.
The website puts ADT's flagship mobility initiatives at the centre of the experience, allowing each solution to tell its own story while remaining part of one cohesive ecosystem. Urbanloop in particular introduces a new type of automated, compact mobility designed to complement Abu Dhabi’s wider public transport network and provide efficient point-to-point journeys.
