Arabian Business
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the brief
brand new website / mobile app UI/UX design
Client
itp media group - arabian businessDeliverables
Year
2017
as part of Arabian Business’ global rebrand, we were tasked with refreshing the design of an already successful website and mobile app. with a wide and varied content offering, information needed to be easily accessible and enjoyable to browse. clear user navigation was a priority, as well as effective indexing and search engine categorisation to help make content easier to discover from outside the platform.
Arabian news at your fingertips
the story
a heritage of business news
part of the ITP Media group, Arabian Business is an institution among the thriving business community in Dubai. as our second full design refresh for Arabian Business, we had a clear objective: retain the loyal user base while expanding readership and boosting ad revenue. following the previous redesign’s record-breaking success, the new site and app was built to raise the bar even higher.
the solution
major daily content updates with a clear architecture
we crafted a website and mobile app UI/UX that elevated the user experience, improving navigation and accessibility to content. we introduced features including bookmarks and audio speech, and implemented a smart navigation system built around a new brand architecture to bring more structure and friendliness to the user experience.
bookmarks
allowing users to customize their reading experience, choosing what to read and when.
audio
using advanced text-to-speech technology for a natural, human-like listening experience, bringing greater accessibility and flexibility to how users engage with content.
