Banyan Tree residences
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the brief
a digital discovery of a luxury urban resort
Client
banyan tree residences - sweid & sweidDeliverables
, collaterals & sales app
Year
2018
with worldwide recognition, decades of experience and an international presence, Banyan Tree is known for its ambitious projects that have achieved global fame. Dubai-based developer Sweid & Sweid partnered with Banyan Tree to deliver the first Banyan Tree Residences in the Middle East, a stunning 244-residence tower located in Dubai.
to support the launch, tentwenty was tasked with creating a website to showcase the luxury experience on offer within the Banyan Tree Residences and an app to be used within the sales center to help prospective buyers explore the residences in a more interactive and inspiring way.
a one-of-a-kind development to deliver a unique Banyan Tree experience
the solution
a luxury property development brought to life digitally
our aim for the website was to create a platform that turns interest into desire, prioritizing content to give visitors a real sense of the Banyan Tree resident experience. we kept the site structure clean, simple and easy to navigate, allowing visitors to seamlessly discover the story of each page. with the homepage, we led with a highlight video that gives visitors an immediate glimpse into the unique Banyan Tree offering.
we also developed an iPad Pro App for use in the sales center. the app features an interactive masterplan, floorplan selector, video content and 360° views from the building, all of which help potential homeowners visualize more clearly the experience of living in the Banyan Tree Residences.
Impact
a luxury property development targeted towards high-end tenants & investors
a truly unique digital experience gave users a sense of the luxury retreat that they would expect from Banyan Tree hotels and resorts, however, in this case there is no end to the holiday as this will be their home.
a Banyan Tree Residence book was also created, offering prospective buyers a unique glimpse of the finesse and attention they could expect in their new home. a stylish memento for buyers, the book blends simplicity of layout with premium finishing; copper foiling on the cover logo and high quality heavy stock paper are complemented by an unconventional flat binding that allows the renders of the Residences to be beautifully displayed.
