The Cake Boutique
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the brief
a delicious e-commerce platform for exclusive cakes
Client
waldorf astoria - difc Deliverables
Year
2022
The Cake Boutique of Waldorf Astoria DIFC combines craftsmanship, creativity, sustainability, and complexity to create original cake designs that are as delicious as they are beautiful. it required an elegant e-commerce experience that showcased its intricate cake designs.
the e-commerce store allows for a standard or luxury box option for delivery
the challenge
elegant cake representation that supports customer retention
the challenge was to showcase the cakes in an elegant manner while adhering to e-commerce standards that allow customers to select the cake base, flavors, toppings, and style. additionally, the the platform needed to support repeat customers and capture market opportunities, such as recurring orders for birthdays or corporate milestones.
the solution
a beautiful webshop based on a flexible framework
we focused on creating a visually compelling and highly functional e-commerce experience to reflect The Cake Boutique’s luxury positioning. to support the customized cake configuration journey, we chose the flexible Concrete5 framework, and made dietary filters easily accessible to users. the platform ensures a seamless blend of online and offline service, delivering the same high level of quality and care that defines the in-store experience.
elegant & consistent photography
consistent product photography and thoughtful lighting to artfully present each cake and immediately engage visitors.
smart cake filters
to cater to the dietary needs of customers, The Cake Boutique offers various filter options such as vegan, gluten-free, sugar-free, dairy-free, and nut-free. this ensures that customers can easily find the perfect cake for their dietary requirements.
quality service online & offline
The Cake Boutique of Waldorf Astoria, a luxury brand under Hilton, is synonymous with high-end quality. customers can expect a seamless online and offline experience where they are always the top priority.
