dubai international financial center
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brief
creating the gateway to growth
Client
difc - dubai international financial centerDeliverables
Year
2015 - 2023
Dubai International Financial Centre (DIFC) is a leading global financial center within the Middle East, Africa and South Asia region. businesses located in DIFC benefit from its dedicated ecosystem and connections to the global economy.
in line with a rebranding exercise, tentwenty was tasked with updating DIFC’s online presence and broadening the website’s focus to incorporate its increasingly popular lifestyle offerings. similar to a previous redesign we had completed for DIFC, we needed to provide end users with an effortless experience whilst navigating a vast amount of information, which had now expanded to reflect its positioning as a lifestyle destination for residents living in DIFC and visitors coming from all over Dubai.
growth, growth, growth
the solution
an informative, lead-generating and user-friendly digital experience
One of the huge success stories of the redesigned site was the revamped onboarding and enquiry process, which transformed from providing basic contact details to a completely bespoke, multi-step, multi-option enquiry form that ensures each enquiry is filtered to the right place. as a result of this implementation, new business enquiries (and sign-ups) increased by over 50%, with a 60% yearly increase in form submissions.
To provide users with up-to-date, relevant news and information at their fingertips, we added a browser-based notifications functionality and introduced newsletter subscriptions as another means of staying informed about DIFC news.
We presented the vast volume of information in an easily accessible and navigable format for DIFC’s various user types - visitors, employees, residents and so on. we also enhanced the user experience by creating a 3D map showing the several districts across DIFC and how to find your way around them.
3D Map
a clear view 3D view of the DIFC district
Ask a random person in Dubai if they know the DIFC, their answer will of course be yes. To help visualise what is a huge area, we created a 3D map showing the several districts across DIFC and how to navigate them.
a vibrant lifestyle hub with shops, restaurants and galleries
More than just a world-class financial centre, the DIFC also has a thriving lifestyle scene. The community is not only local residents living inside DIFC, but also visitors from all over Dubai. With events happening all year round, DIFC is definitely one of the key places to be.
a vibrant lifestyle hub with shops, restaurants, and galleries.
+0%
yearly form submission increase
+0%
the new ui/ux interface
new business
One of the huge success stories of the new site was the newly developed onboarding and enquiry process. Previously this was an area of the site that provided basic contact details, however after a thorough study of what was required, we created a completely bespoke, multi-step and multi-option enquiry form, ensuring each individual enquiry ended up in the right place. As a result of this implementation, new business enquiries (and sign-ups) have increased by over 50% with a 60% yearly increase on form submissions.
News, Press, & Events
With a mixture of corporate and community news, press and events, we added the functionality of browser-based notifications providing the user with up-to-date information at their fingertips. Newsletter subscriptions provide an alternative method for users to keep their finger on the DIFC pulse.
lifestyle
Visitor, Employee, Diner, Resident, Staying for a week, Staying for a night, Participating in an event, whatever part of the DIFC community you are, there is a huge amount of information available on the site to ensure your visit is a great one.
Client testimonial
the outcome was awesome!
having just joined Dubai International Financial Centre (DIFC), my first task was a complete overhaul of the corporate website and the deadline was extremely tight. after a very thorough process, tentwenty were selected and honestly we couldn’t have chosen a better partner to work with. they worked day and night, were extremely creative, easy to work with, no matter the issue that was thrown at them they had a solution, and the outcome was awesome!
Andrew Jack
Manager Digital Marketing - DIFC