Dubai Future Talks
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the brief
inspiring those designing the future
Client
dubai future foundationDeliverables
Year
2018
Dubai Future Talks gathers a global community of visionaries, change-makers, and pioneers on one platform to discuss future topics such as science, health, climate change or space travel. it believes in Dubai’s transformative story — one built on future foresight — as a driving force for disruptive change. our brief was to translate this mission into a compelling digital experience with a website that amplified these discussions and helped to identify the individuals and organizations shaping tomorrow, inspiring global audiences and driving meaningful action.
creating a point of recognition through this visually animated ‘portal hole’
the story
a unique interaction through video and animation
for TenTwenty the goal was to provide a platform that allowed Future Talks' to achieve its aims of identifying ideas, organizations and individuals that are at the forefront of change and help them to broadcast them to audiences around the world.
the solution
a natural way to view video content
we designed a dynamic, video-driven platform to improve user engagement with seamless on-scroll fade-in, interactive video transformations, and responsive slide-in navigation.
in the details
a slide in navigation menu isn't new, it's the details that make a website work well. the text comes in based on a random fade-in.
speakers
select your speaker! the hover effect interacts with the dotted grid in the background.
speakers
a speakers showreel
through integration with the YouTube API, we enabled the website to cross-link speakers with videos, categories, and real-time view counts, allowing users to explore content by popularity or individual contributor.
featured videos included those from NASA's Chief Scientist Ellen Stofan, Ethereum co-founder Joseph Lubin, and Will.i.am.
