Dubai Women
establishment
Next
the brief
brand new mobile app UI/UX design
Client
dubai women establishmentDeliverables
Year
2020
Dubai Women Establishment (DWE) was formed in 2006 as a statutory body of Dubai Government with a core mission to champion women in driving the socio-economic future of Dubai through influencing policies, sharing knowledge and leading initiatives.
In 2019, DWE underwent a major rebrand to reflect the organisation’s modernised approach. tentwenty was brought in to translate the new identity into a fully redesigned website.
a waterfall onboarding process which made the whole process more friendly and smooth
the solution
a modern identity
in redesigning the website, we created a digital platform that seamlessly represents DWE’s refreshed branding. a refined, elegant color palette and striking black and white imagery spoke to the contemporary and classical components of DWE’s identity, while 3D hover effects and glitch/block elements elevate user interaction.
3D hover effect
Using up-to-date web technologies (canvas / pixi.js) to give a super cool mouse hover interaction.
glitches
Using the glitch/block elements from the rebrand in a cool hover interaction.
