Eid al Etihad
Next
2025
Eid Al Etihad is the UAE’s national celebration on 2 December, commemorating the historic union of the Emirates in 1971. The digital platform needed to do more than simply communicate information — it had to act as a central destination for people across the UAE to experience the celebration, discover ways to participate, access official resources and connect with the national ceremony.
Tentwenty was tasked with creating a website that could bring together live content, celebration guides, merchandise, events, news and downloadable resources in a way that remained clear, engaging and easy to navigate. The challenge was to reflect the emotional scale of Eid Al Etihad while keeping the experience simple enough for a very broad national audience.
Tentwenty created a highly visual digital experience designed around participation and discovery. The website acts as a central gateway into Eid Al Etihad, allowing visitors to watch the official ceremony live, explore celebration guides, browse official merchandise and discover content that helps them take part in the occasion.
The experience combines strong visual storytelling with clear navigation, interactive content and direct access to the most important journeys. Rather than functioning as a conventional event website, the platform extends the celebration itself into a digital environment — giving people one place to watch, explore, prepare and participate.
Tentwenty created a highly visual digital experience designed around participation and discovery. The website acts as a central gateway into Eid Al Etihad, allowing visitors to watch the official ceremony live, explore celebration guides, browse official merchandise and discover content that helps them take part in the occasion.
Dedicated School, Office and Home guides make it easy for different audiences to discover activities, songs, resources and creative ideas tailored to the way they want to celebrate.
Official products are presented through a visually led ecommerce-style catalogue, with users able to explore individual items before continuing to the external online store.
The official ceremony is brought directly into the digital experience, giving visitors immediate access to the live broadcast and supporting content from the website itself.
The website was designed to make participation feel effortless, whether visitors were watching the official ceremony, planning a celebration at home or looking for resources for their school or workplace. Clear pathways into each audience-specific guide ensure that a large amount of content remains approachable and easy to navigate.
Eid Al Etihad is experienced across the entire country, not only during the official ceremony. The digital platform therefore brings together live viewing, events, merchandise, news, brand assets and downloadable resources into one connected destination, helping users move naturally from inspiration into active participation.