Forbes Middle East
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the brief
a global platform for a global business brand
Client
forbes midddle eastDeliverables
Year
2019
Forbes is a world-renowned publication, but its Middle East edition needed a website revamp to align it with the global brand’s identity.
the solution
revamping the website for global alignment
we relished the opportunity to refresh and restructure Forbes Middle East’s digital platform, boosting visually-appeal and user engagement. we prioritised the structure of the website, particularly its archived content, to streamline categorisation and improve navigation. to elevate user functionality, we introduced customised reading lists and ensured the renowned ‘Forbes Rich List’ was a fluid, enticing content feature.
consistency
enhanced structure & design
we improved the structure and categorisation of archived articles, facilitating smoother and more effective user navigation. we also upgraded the user experience with a more attractive design for the website.
cross platform synchronicity
we ensured the user has the same engaging experience across all platforms and devices.
reading convenience
with the target readership of Forbes being ‘time poor’ but ‘knowledge rich’, we provided users with the ability to customise reading lists, offering ‘Read Now’ or ‘Read Later’ options.
lists
the forbes rich list
something we can all dream of, one day appearing in a Forbes Rich List! But if we can’t appear in one, the least we could do was create a fluid and easy to navigate design that provided the user with an effortless experience that showcased one of Forbes’ main content areas.
