ithra by aramco
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the brief
enhancing ithra’s digital experience across web and mobile
Client
aramco - ithraDeliverables
Year
2022
ithra needed a revamped website and mobile app to provide a smoother, more intuitive experience for visitors engaging with its diverse cultural programs, exhibitions and events. real-time updates, streamlined scheduling, and seamless ticketing were also essential to the brief and key to the platform’s functionality, and user engagement.
the challenge
unifying ithra’s offerings in one digital experience
ithra’s existing digital platforms faced challenges in clearly communicating the various verticals it offers — museum, theater, library, cinema, and more. users also struggled with online ticket sales, finding visiting hours, and navigating events. a more structured and user-friendly solution was required to enhance engagement.
the solution
a streamlined visitor-centric digital solution
we created a seamless, user-friendly digital experience across web and mobile that delivers clear navigation and categorization with improved information architecture that unifies ithra’s verticals (museum, theater, library, cinema and more). we streamlined the ticketing and scheduling experience for smoother user journeys and introduced real-time updates and personalization, allowing users to track their favorite programs, set reminders and stay informed.
Clear Navigation & Categorization
Improved information architecture to unify Ithra’s verticals.
Enhanced Ticketing & Scheduling
Integrated a simplified booking system for smoother user journeys.
Real-Time Updates & Personalization
Users can track favorite programs, set reminders, and stay informed.
