ITP Media Group
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the brief
a unique digital experience for a media powerhouse
Client
itp media groupDeliverables
Year
2022
ITP Media Group reaches an audience of more than 34 million people across the Middle East and beyond through its leading websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books and social media influencer agency. tentwenty was tasked with revamping their online presence with the design and development of a new website.
the website needed to reflect the group’s global presence and reach, and appeal to both its consumer and corporate audiences.
the story
largest audience, highest engagement
Reaching an audience of 34 million it's fair to say ITP Media Group is a big player in the Middle Eastern and even global media industry. The website is key to reflect it's global presence and reach. The website offers a balance between consumer and corporate as does their portfolio containing 54 brands.
the solution
the best 3D animated globe available
with a strong media presence both on- and offline, we represented both channels appropriately, with magazine cover visuals for the offline publications and striking background videos for the online channels. we also allowed the brilliance of ITP’s visual content shine through with striking imagery and videography.
one of the key elements we implemented in the website design is an interactive globe on the homepage and contact pages. in cooperation with GlobeKit.co, we styled the globe to blend seamlessly into the website experience.
additionally, a subtle, yet notable hover effect supports easy navigation for users, while a smart scroll-down tool also guides users to information and stats about the audience size. individual brand pages also present information and contact details cleanly and effectively to visitors.
