Jafza - exhibit stand

with all other stands in DWTC, regardless of the solution or service being sold, there is one common element — a person working on the stand. And for many people, walking up to someone to enquire about whatever they’re selling can feel like a daunting or awkward task, so they choose to avoid it.

with the JAFZA stand, we removed this barrier by delivering a fully automated stand with relaxing, environmental music and nobody manning it. we made the navigation and use of the platform super simple and intuitive, allowing users to get the right information at their own pace rather than being rushed through by an eager sales person. all interactions are done through a wireless tablet allowing seamless data input and response.

one of the biggest outcomes from the stand has been the huge increase in enquiries for JAFZA and its services. the simple flow designed by tentwenty allows the user to enter some basic information which instantly funnels them into the appropriate communication channel and the right person to contact them instantly.

due to the canvas size, all visuals were specifically designed in HD – allowing the user experience to feel totally immersive between the wireless tablet and the giant display. all interactions are crystal clear on both screens allowing effortless navigation and data input.