ROSHN Group

the solution

Turning property discovery into a digital journey.

Tentwenty created a new digital experience centred around discovery. Rather than forcing visitors through a conventional corporate structure, the platform introduces a more visual and intuitive way to move between ROSHN Group's communities, projects and available units.

Interactive sliders, strong imagery, clear information hierarchies and structured project relationships make a large portfolio feel simple to navigate. The experience is supported by a Strapi CMS architecture, giving ROSHN Group the flexibility to manage communities, projects, property units, content and future additions through one scalable content platform.

Digital experience

Digital experiences built around places and people.

The platform was designed around the way visitors naturally explore real estate: starting with a destination or community, moving into individual projects, and ultimately discovering the homes and units available within them. Each level of the website maintains its own identity while remaining clearly connected to the broader ROSHN Group ecosystem.

Connected Property Architecture

Communities, projects and individual residential units are structurally connected, allowing visitors to move naturally from a wider destination into increasingly detailed property information.

Interactive Portfolio Discovery

Sliders, visual navigation and location-led discovery make it easier to browse communities across Riyadh, Jeddah, Makkah and Dhahran without relying solely on traditional navigation menus.

Strapi-Powered Cms

A flexible CMS foundation allows teams to manage a growing portfolio of destinations, projects, releases, units, media and supporting content from a structured central environment.

micro solutions

From Communities to Individual Homes

A key part of the experience was creating a clear relationship between ROSHN Group's large-scale communities and the individual homes available within them. Visitors can begin with a community such as SEDRA and progressively explore releases and individual property typologies, including detailed specifications, floorplans and 360° experiences.

micro solutions

Designing for Portfolio Scale

ROSHN Group's portfolio extends far beyond a single residential development. The website was therefore designed as a scalable digital ecosystem capable of accommodating communities of very different sizes, locations and property offerings while retaining a consistent browsing experience and visual language.

ADT

the brief

A smarter way to discover where to live.

Client

ROSHN Group

Deliverables

website ui/ux design & build

Year

2025

ROSHN Group is Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund company, playing a central role in delivering the ambitions of Saudi Vision 2030. Its growing portfolio spans large-scale residential communities, commercial destinations, hospitality, retail, education and other integrated real estate assets across the Kingdom.

The challenge was to translate the scale of this portfolio into a digital platform that feels structured, intuitive and easy to explore. With multiple communities, projects, releases and individual residential units, the website needed to help visitors understand the relationship between each layer while still presenting ROSHN Group as one cohesive, premium brand.